TELUS STORYHIVE presents: Finding your online audience (and helping your audience find you)
If you’ve got a story to tell – on screen, stage or the written page, this workshop will help you find and connect with your online audience.
This interactive workshop will provide you with a new way of thinking about audience development for current and future projects. You’ll find practical steps for identifying and locating target audiences online using social media and other tools, evaluating the strengths and weaknesses of a project in terms of discoverability, and building actionable strategies to help you find your audience, and let them find you.
• Develop a framework for discoverability that works for all genre and budgets
• Understand industry best practices and case studies
• Find links to free monitoring and tracking tools to measure and optimize results
• Identify the five steps of every successful audience development strategy
• Networking opportunities
Presented by digital strategist Moyra Rodger of Magnify Digital and features an opportunity to meet with TELUS STORYHIVE and National Screen Institute of Canada representatives.